This is the first step taken in the creation of a usable website. To develop just the right architecture we’re work on the actual content and messages; determine the taxonomy (hierarchy), the structure and the amount of information given in an effort to create a coherent user experience and to influence the user story.
This is the psychology behind the website’s structure and elements and its aim is to guide though the creation of an easy to use tool. Through persistent use of best practices of usability we can assure that the user experience will be as intuitive as possible. Using this practice on the internet tools is vital for eliminating an undesired learning curve on the website / platform and by that lowering bounce rates, focus users on the user story and eventually convert.
The main benefit of using the correct visual design is creating the desired effect in the user’s mind when seeing the website. Emotional messages transferred correctly to the client can create a prominent effect on him/her and will help achieving the client’s goal. When we create the visual designs we take into consideration a few ground elements: Aesthetic rules, Content and Visual trends (the fashion).