Web standards
Web Standards are guidelines and recommendations put forth by the World Wide Web Consortium (W3C) that are internationally agreed upon as the best technical practices by web developers.
How web standards can benefit your business?
Lower bandwidth costs and faster download speeds
Semantic and Structured HTML result in much smaller file sizes, which means better loading times and less bandwidth use (lower hosting costs).
Lower maintenance costs
Because the structure is separated from the presentation (by using Cascading Style Sheets), the website is much easier and quicker to update for future programmers, copywriters and designers.
Better search engine results
Semantic and structured HTML & CSS makes your content represent more of the total file (code to content ratio) and makes it easier for search engine spiders to crawl your website. The better the code to content ratio, the more important your content is perceived by search engines. This means improved search engine ranking's.
Accessibility to a wider range of users
Not everyone uses a common browser and having valid and structure code will mean your website will be reaching a wider audience
Compatibility
There are more and more people accessing the internet today and with a wide variety of platforms, devices and browsers than before. Following these web standards is the only way to ensure uniformity.
